14 September 2006

the adventure

A friend asked me to download the song "The Adventure" by Angels and Airwaves. I had no idea at the time of what the song was like, but from the sound of it, i assumed it was a soundtrack song for a disney movie. And so with nothing else to do on an active internet connection, i downloaded the song on limewire. and after completing the download, i was instantly brought back to the penshoppe denimlab rockfest.

it was at the rockfest where i heard the song for the first time. it played as the opening music for the program while the projectors started showing 20 years of penshoppe. i don't know why but somehow, the music matched the moment.

the short presentation highlighted the ad campaigns of penshoppe through the years. remember their slogan "Be True" and "Express Yourself?" though i'm not one of them, i recall half of the gradeschool population twirling baby towels on their fingers with a logo of either a flower for Be True or bold letters of EY! for Express Yourself. i never really figured out how to continuously spin a small towel on a finger but i do have at least 10 penshoppe shirts back then.

in a world where people would rather buy an imitation of a high-end brand than an original mid-class product, penshoppe should reinvent itself. the collections they paraded that night on the runway was definitely notches higher than the penshoppe we know of. they're in the right direction as far as reinvention is concerned but they also must not forget their roots.

it's funny how we associate anything with music. a love song reminds you of a former love, slow music brings you back to slow dances at junior prom, and angel's and airwaves' "the adventure" brought me back to araneta center. this is for sure not the last time a song will give me blasts from the pasts, after all, music is the soundtrack of life...

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